What is Facebook Pixel and How Do You Use It?

If you are already using Facebook ads, you should employ Facebook Pixel in your social media marketing strategy. So, let us discuss what you need to know about Facebook Pixel and how you can use it to your business advantage.

Image Source: Freepik

What is Facebook Pixel?

Facebook pixel is a code that you put on your business website to collect data regarding your site’s marketing performance. As such, it works by triggering cookies that track users when they interact with your site and ads on Facebook. Also, it helps you track conversions from Facebook ads. Moreover, it is a social media marketing strategy that can optimize your existing ads and build targeted audiences for future ads. With its help, you can remarket your brand to those users who have previously taken some action on your site before.

Why Do You Need Facebook Pixel?

In general, Facebook pixel provides you with essential information to create better Facebook ads with targeted audiences. Therefore, it is a Facebook marketing strategy that helps display your ads to individuals who are most likely to take your desired action. In doing so, you can improve your ad conversion rate for improved return of investment (ROI). Moreover, you can help improve your Facebook marketing efforts by employing these smart tips to creating your Facebook ads.

Check out some of the ways that Facebook pixel can improve your social media marketing strategy on Facebook:

1. Conversion Tracking

   First, with the Facebook pixel, you can see how people interact with your business website after seeing your ad on Facebook. It is a Facebook marketing strategy that also allows you to track your customers across their devices. Therefore, you can see if they view your ads using their phones and then transfer them to a laptop or desktop to purchase. Thus, with this conversion tracking, you can recalibrate your Facebook ad strategy for better ROI.

2. Retargeting

   With the use of dynamic ads and Facebook retargeting pixel data, you can target your ads to those individuals who have previously visited your business website. As a result, you can show these people the same advertisement for the same product, which they either added on their wishlist or left in their shopping cart on your business website.

3. Lookalike Audiences

   Through Facebook pixel’s targeting data, you can create a lookalike audience of the people with the same interests and demographics as those who are already interacting with you on your business website. Consequently, building lookalike audiences will help you expand your potential market.

4. Optimized Ads for Conversions

   You can also use the Facebook tracking pixel data to optimize your ads on Facebook for certain conversion events on your business site. Therefore, through this Facebook marketing strategy, you can optimize your ads for conversion actions. These actions include sign-ups and purchases which help you achieve your business goals.

5. Optimized Ads for Value

   Finally, Facebook collects information about the people who purchase from your business website. They also know how much they are spending on it. Thus, by using said information, you can optimize your ads on Facebook depending on the value that your customers are spending. Therefore, in doing so, Facebook will strategically show your ads to those individuals with higher chances of making a purchase.

You can learn more about retargeting, building lookalike audiences, and effective Facebook ads management here.

How Do You Use Facebook Pixel?

Facebook pixel helps you collect information about two kinds of Facebook events. Generally, these events are specified actions, which includes making a purchase or signing up to your newsletter, that site users perform on your business website. Facebook allows you to create and manage events or use their predefined set of standard events.

Here are the standard Facebook pixel events (in alphabetical order) that you can manually copy and paste to your business website to improve your social media marketing strategy:

1. Add Payment Info

   An event that means a customer has entered their payment information while purchasing on your business website.

2. Add to Cart

   An event that means a customer added a product to their shopping cart on your business website.

3. Add to Wishlist

   An event that means a customer added a product to their wishlist on your website.

4. Complete Registration

   An event that means a customer has completed a registration form on your business website.

5. Contact

   An event that means a customer has contacted your business.

6. Customize Product

   An event that means a customer has selected a specific version of a product on your website.

7. Donate

   An event that means a customer has donated to your cause.

8. Find Location

   An event that means a customer has searched for the physical location of your business.

9. Initiate Checkout

   An event that means a customer started the checkout process to purchase from your website.

10. Lead

    An event that means a customer has signed up for a trial or identifies themselves as a lead on your business website.

11. Purchase

    An event that means a customer has completed a purchase on your business website.

12. Search

    An event that means a customer is using the search function to look for information on your website.

13. Schedule

    An event that means a customer has booked an appointment at your office or business.

14. Start Trial

    An event that means a customer has signed up for a free trial of your product on your website.

15. Submit Application

    An event that means a customer has applied for your product or offer.

16. Subscribe

    An event that means a customer has subscribed to a paid product or service offering.

17. View Content

    An event that means a customer has landed on a particular page on your website.

Learn more about Facebook pixels from Facebook for Businesses help center.

Image Source: Freepik

Improve Social Media Marketing Strategy with Facebook Pixel

Overall, with Facebook Pixel, you can improve your social media marketing strategy using Facebook ads. However, if you are not familiar with the technicalities of placing codes on your business website, you don’t have to worry. You can employ Facebook paid marketing services from a digital marketing company in the Philippines. So, get the most of advertising through social media with the Facebook pixel!

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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