Types of Viral Video Content that Boost Engagement

Viral video content is a surefire way to spread the word about your brand online. From bite-sized clips to informative explainers, viral videos can effectively capture audiences’ attention. Now, you can boost your brand’s success by collaborating with a professional graphic design agency or company that creates quality video content.

Understanding Viral Video Content

The impact of video content can’t be overstated. It creates an immersive and memorable experience that encourages sharing.

By definition, viral videos are multimedia clips that spread quickly on the Internet, often via social media platforms. Most of these videos are humorous and can receive millions of views across different social networks.

Here are critical metrics that indicate that a video is going viral:

• Views;
• Shares;
• Likes, and
• Mentions.

Additionally, you can tell that a video has gone viral if it connects or resonates with people by triggering emotions or starting discussions. In many cases, they can start trends, especially on TikTok or Instagram.

Going viral has significant effects on marketing. A graphic design agency or company can create interesting viral videos that help your business grow exponentially through the following benefits:

• Greater brand visibility;
• Increased website visits, and
• Monetization.

On the other hand, the process of going viral has its challenges. After all, it involves taking advantage of how algorithms work and encouraging audience interactions. Thus, it’s essential to consider the right video content types to publish.

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Types of Viral Video Content that Drives Massive Engagement

According to HubSpot, 89% of consumers in 2024 want to see more brand video content. Chances are, they watch videos to learn more about a product before making a purchase.

Therefore, producing engaging viral video content can significantly contribute to your sales by convincing your consumers to take conversion actions.

Here are the different types of videos you can use to go viral:

Emotional Content

Emotional video content is created to evoke strong feelings, such as joy, sadness, empathy, or inspiration. It typically uses relatable storytelling, themes, and impactful audio-visual cues to draw the audience into the narrative.

The content is more engaging and memorable, making this type of video effective for campaigns that encourage viewers to take actions, such as:

• Donating to a cause;
• Sharing content, or
• Reflecting on personal experiences, especially via the comments section.

Humorous and Entertaining Content

Fun drives engagement, which can lead to significant sales. From clever skits and parodies to candid shots caught on camera, humorous video content can spread like wildfire on the Internet.

Witty and creative videos can encourage viewers to share their laughter with their friends and followers. According to Meme Marketing Statistics for 2024, 60% of consumers say they would likely purchase from a business using memes as part of its marketing campaign.

Educational and How-to Content

Educational viral video content provides valuable and practical information that caters to a viewer’s desire for skill acquisition or self-improvement. With the aid of a trusted graphic design agency, you can create this type of informative content to share with your viewers.

Here are some common examples of educational video content:

• Animated explainer videos;
• Testimonial videos;
• Product videos, and
• Brand videos.

Trending and News-Related Content

This type of video focuses on current events, popular topics, or emerging trends. In fact, it capitalizes on the public’s interest in a particular event or concept. They’re designed to encourage audiences to react to what’s happening in the world right now.

An experienced graphic design company can create trending and news-related content videos. Some of its content includes breaking news coverage, social issues, the latest viral phenomena, or pop culture events.

Unconventional and Unexpected Content

This content type breaks the mold of the typical video in terms of style, subject, or presentation. It surprises the viewer through a creative approach, unique storytelling, or tackling subjects not commonly seen on mainstream platforms.

Unconventional and unexpected content often goes viral because it’s new and different. The most popular types are shocking videos that challenge norms, expose injustices, or show unexpected events, leading to strong viewer reactions. 

User-Generated and Community-Driven Content

User-Generated Content (UGC) is a type of content that’s created and shared by everyday users rather than professional content creators or business brands. Since it’s created by real individuals, it carries a sense of authenticity that the audience can relate to.

Brands and marketers can leverage this type of video content because it reflects genuine experiences and opinions.

EveryoneSocial reported that businesses that use UGC saw a 29% increase in web conversions. Thus, in many cases, it can be more impactful than traditional marketing. Here are some examples of UGC video content types:

• Social media post content;
• Reviews;
• Testimonials;
• Vlogs, and
• Memes.

Community-driven video content, on the other hand, involves collaborating with a community to create content that serves the members’ interests. Businesses can use this content to foster a sense of belonging and loyalty to the community. This content type is usually found on the following platforms:

• Online forums;
• Collaborative projects;
• Fan pages, or
• Community groups.

UGC and community-driven videos can create a more dynamic and engaging online presence, providing valuable insights into customers’ needs and preferences.

Visually-Pleasing and Aesthetic Content

Aesthetically pleasing videos can leave a lasting impression and enhance your brand identity. They’re designed to communicate a message or story using elements like images, videos, and graphics. Thus, a visually pleasing video can quickly relay complex information while evoking emotions.

Other factors that make this content go viral are the subtitles or captions, lighting, and sound.

Common types of visually pleasing viral video content are:

• Cinematic videos use high-quality production techniques to create a cinematic feel. Ideal for short films and commercials.
• Animation and motion graphics use 2D or 3D animation renderings to bring complex ideas to life. Best used in explainer videos and branded content.
• Artistic and experimental videos use unconventional techniques or abstract visuals to create a specific mood or feeling. Recommended for music videos and avant-garde marketing campaigns.
• Minimalist aesthetic videos use minimal color palettes, straightforward compositions, and clutter-free visuals. Most popular in fashion and technology brand promotions.
• Social media short videos use fast-paced editing and trendy visual effects. Ideal for short product demos and lifestyle snippets. 

Connect With Your Audience Using the Right Viral Video Content!

Crafting viral videos requires a combination of emotionally-driven stories, stunning visuals, and trending topics to compel viewers to share them. Fortunately, a reliable graphic design agency can produce visually engaging and shareable videos to improve your online presence.

By partnering with a professional graphic design company in the Philippines, you can gain access to stunning visuals for your video content. With their skills and expertise, your brand can leave a lasting impact on a broader audience and foster even stronger connections with them!

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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