Why Web Content Marketing Is Your Selling Advantage

With the rise of ad blockers, paid advertising has become less effective. So, how can businesses survive despite this? The answer is simple — invest in web content marketing. Through these services, businesses like yours can create sharp, engaging content marketing that isn’t only audience-friendly but also optimized for search engines.

Advertisements help businesses grow by retaining customers, leading to boosted Customer Lifetime Value (CLV). As a result, it reduces customer churn and cart abandonment. However, millions of devices now have ad blockers installed, both on desktops and mobile devices. For brands relying heavily on paid advertising, this presents a significant challenge. 

Source: Backlinko.

This is where web content marketing services come to the rescue. By providing value-driven, engaging material, these services offer an alternative to connect with your audience and build long-term relationships.

How Does Content Marketing Drives Business Growth

Content marketing professionals follow best content writer practices to enhance customer interactions and encourage them to make desired actions. This strategy can strengthen relationships with target audiences, improving engagement and cultivating brand recall. 

While paid advertising focuses on extracting value from customers, content marketing provides value to the readers and helps build trust. 

Learn more from these tips on how to make your content go viral:

Is Content Marketing Really Effective?

Customers prefer to learn about a company through informative articles rather than advertisements. But, if creating content feels overwhelming, you can always hire professional writers. Many organizations outsource content creation to experienced content marketing agencies. 

According to The New York Times Licensing, 73% of businesses or organizations hire a third party to manage their content strategy. This is simply because content marketing has become a highly profitable investment for companies of all sizes.

So, instead of writing content yourself, you can hire an expert to manage it. Put it, a skilled web content creator will connect with your target audience and deliver content that drives business’ growth.

Why Should a Company Invest in Web Content Marketing?

For many businesses, investing in web content services is a strategic and cost-effective choice. Here’s an in-depth look into why:

Reduce costs

Advertising can be quite expensive for a small business. Thankfully, outsourcing content writing from reliable providers, such as those in the Philippines, is significantly more affordable than setting up paid campaigns. It also generates high-quality leads that drive social shares, attract new prospects, and boost brand visibility.

In fact, the New Outsourcing Statistics revealed that 63% of businesses said outsourcing content helps them save more on operational costs.

Promote Without Overselling

Some businesses utilize social media as a valuable tool for sharing updates on special offers, but excessive promotions on the said platform can alienate customers. Content marketing, on the other hand, focuses on providing significant value beyond your products and services. 

By delivering meaningful insights or solutions to specific problems, businesses give customers more reasons to engage with the brand.

Improve Customer Trust

A solid partnership with a web content creator can significantly improve consumer trust. Personalized, high-value content that’s backed by data encourages customers to share it to their peers and return for more content to consume. 

Furthermore,  if customers are delighted with or trust your content, they’re more likely to click Call-To-Action (CTA) buttons and move onto the landing pages to continue their customer journey. This cycle increases brand recall, customer engagement, and eventually loyalty, boosting brand recognition and bringing sales to the table.

Source: SurveyMonkey.

Solidify Brand as a Critical Resource

A brand can position itself as a trusted and essential resource for customers by regularly publishing valuable content. This credibility fosters steady growth in leads and keeps a business top-of-mind when customers are ready to make purchases or do other relevant conversion actions.

Keep Your Site Updated and Relevant

A well-maintained website increases the likelihood that Google will prioritize your content over competitors in search results. This ensures that your website remains aligned with evolving user expectations and search engine algorithms.

Additionally, regularly publishing fresh, relevant content boosts your website’s engagement and authoritativeness. Aside from this, updating past content strengthens the site’s internal linking structure, further improving Search Engine Optimization (SEO). 

How to Measure Content Marketing ROI

It’s also essential for businesses to measure the Return-On-Investment (ROI) of content marketing efforts. This will indicate the effectiveness of their strategies, and whether their efforts are generating meaningful results that contribute to overall growth.

Below are the most critical Key Performance Indicators (KPIs) to monitor:

Website Traffic

Web traffic includes total visits, unique visitors, and traffic sources (organic, direct, social, and referral).

An increase in website traffic determines that the content is reaching and attracting a larger audience. 

TIP: Consider focusing on organic traffic as it reflects the success of your SEO efforts. 

Engagement Rates

This metric shows how well content resonates with audiences. It involves the average time spent on a page, page per session, bounce rate, and social media interactions.

TIP: Craft valuable, data-backed content to improve engagement rates.

Conversion Rates

Conversion rates determine how your content turns visitors into leads or customers. Examples of conversion actions include newsletter sign-ups, free trials, content downloads, or purchases made. 

TIP: Assign clear goals to your content to better track conversion-specific metrics.

Lead Generation

Quality leads signify the ability of the content to attract potential customers. 

To get an understanding of the number of leads generated and their quality, businesses can track gated content performance and assess the value of each lead based on subsequent engagement. 

Customer Acquisition Cost (CAC)

This metric can help identify the cost-effectiveness of your marketing efforts. To get CAC, get the total marketing expenses divided by the number of new customers acquired through content.

It’s ideal to aim for lower CAC by crafting evergreen content that continues to drive traffic and leads over time.

Transform Your Brand With Web Content Marketing Services

Ultimately, it’s no longer a question of how you can find prospective customers — they’re everywhere. Instead, it’s about creating impactful content that genuinely inspires your customers to click on those links or buttons. Each click builds trust, encouraging regular visits and building loyalty to your brand. 

That said, revolutionize how leads and customers interact with your brand. Invest in our top-notch content marketing services today — we’re the leading experts in the Philippines to make your content a selling advantage!

This blog was updated on January 17, 2025.

Frequently Asked Questions About Website Content Marketing

What is website content marketing?

It refers to creating and sharing valuable online content to engage a target audience. Its goal is to foster trust and credibility, ultimately driving customer interest in products or services without overtly promoting them.

What are the types of content commonly used for marketing?

Common types of content marketing include:

• Blog posts/articles;
• E-books;
• Infographics;
• Videos;
• Podcasts;
• Case Studies, and
• Social media posts.

These formats help attract and retain an audience by providing valuable information.

Can I use AI for content marketing?

Yes, AI can enhance content marketing by automating content creation, personalizing user experiences, optimizing for SEO, and analyzing data trends. This improves efficiency and effectiveness in reaching target audiences.

However, ensure content follows Google Search’s guidance about AI-generated content. 

About Axel May Rivera

Axel is an avid fan of many dramas and songs. She is always eager to explore and discover more when it comes to movies and entertainment, especially in Korean and Filipino culture. In her free time, she enjoys reading books and playing badminton.