Fashion Website Template Designs for eCommerce Sites

A well-designed fashion eCommerce website showcases a brand’s identity while delivering a seamless and engaging shopping experience. To stand out in the industry, businesses need a website that’s both visually compelling and highly functional. Professional designers can set the stage for success with the right fashion website template. 

Source: Statista.

eCommerce fashion websites provide customers with a vast range of products and the ability to make price comparisons from various sites. In addition, these platforms make it easy to avail of discount codes or coupons.

There are plenty of fashion-themed website layouts for eCommerce sites on the Internet. We’ll explore some of the best web templates that blend aesthetic appeal with robust functionality, resulting in a stylish online presence.

Fashion Web Design for eCommerce Businesses

The fashion retail industry has undergone significant digital transformations over the past decade. More people now shop for clothes on their devices, particularly mobile phones, highlighting the need for fashion eCommerce sites to be responsive and provide seamless shopping experiences.

Source: Oberlo.

In addition, implementing Search Engine Optimization strategies can boost the site’s visibility, making it easier for potential customers to find businesses or products through search.

The first step to improving visibility is creating a compelling website design that aligns with a business’ color scheme and design elements. 

Many brands use an SEO-friendly CMS to streamline website management while staying competitive within the industry.

Key Features of Fashion eCommerce Templates:

Visually Appealing Layouts

Modern and trendy designs can effectively showcase fashionable products. These layouts create an engaging experience that encourages shoppers to make purchases.

Mobile Responsiveness

Responsiveness is critical for reaching broader audiences and providing consistent shopping experiences. Ensure seamless functionality across smartphones, tablets, and desktops for a consistent shopping experience.

Customization Options

Easily adjust colors, fonts, and layouts to align with and showcase branding.

Retina-Ready Design

A professional fashion website template displays high-quality visuals, icons, and images of the latest fashion products and items across devices.

Best Design Trends for Fashion eCommerce:

Minimalist & Elegant Designs

Uncluttered aesthetics enables products to stand out while providing shoppers with an intuitive and visually pleasing shopping experience. For an organized look, focus on whitespace and typography and reduce visual clutter to highlight key elements. 

On the other hand, clean lines, solid colors, and clear images create a modern and luxurious feel. 

Bold & Vibrant Aesthetics

Designers can utilize bold colors and dynamic layouts — especially for high fashion sites — to capture attention and boost sales.

Lookbook or Editorial-Style Layouts

Magazine-like layouts showcase products in an aspirational way, helping customers visualize their style.

Parallax Scrolling and Animation Effects

Parallax scrolling and subtle animations can add a dash of fun to a fashion eCommerce website. By enhancing interactivity, these features improve user engagement.

We’ve curated a selection of top eCommerce web templates from prominent sources, combining style, functionality, and SEO-readiness: 

Behance Fashion Website Themes

Behance.net showcases designers’ projects, prototypes, moodboards, and streams. Below are some of Behance’s most popular fashion templates:

Fab Fashion by Pixelblue

Source: Behance.

The Fab Fashion template presents clothes in a fresh, modern way!

This theme features a desktop layout with a minimalistic navigation bar and a featured product section. Each product displays an image, name, price, and an add-to-cart button for quick purchases. Businesses can even highlight special offers like discounts directly on the image.

Also, a newsletter sign-up field encourages visitor engagement, while the footer includes social media buttons and ample whitespace for a clean look.

Fashion Web Template by Tharanga Punchihewa

Source: Behance.

This eCommerce website template is ideal for showing off a fashion brand‘s offerings, as its layouts are designed for desktop and mobile devices. The homepage prominently features a clickable carousel, enabling shoppers to browse featured products effortlessly. 

A bar at the top displays a contact number. Combined with a detailed Contact Us page, a fashion site can offer multiple communication channels for engaging with customers.

Visitors can view featured products with the help of an interactive hover effect that reveals the ‘Add to Cart’ button and shopper ratings.

The template allows users to explore featured brands. Finally, its structured footer layout seamlessly redirects to other pages.

Luxury by HasThemes

Source: Behance.

The Luxury eCommerce template is an excellent choice for businesses offering diverse products. Its search bar helps shoppers filter results by category.

The featured products section presents items with their respective image, name, and price. Businesses can tag products as new or on sale, with updated prices displayed for comparison. Beneath each product offer is a cart button, encouraging quick selections.

To further grab shoppers’ attention, Luxury adds a countdown feature for particular products, especially during sales events. There’s also a section for the ‘Best selling,’ ‘On sale,’ and ‘Special’ products to further guide shoppers.

To enhance content marketing strategies and boost visitor engagement, there’s a ‘Latest from blogs’ section that highlights recent articles.

TrippShop by Loc rabbirt

Source: Behance.

TrippShop is a template with fun typography, an excellent navigation bar, and a broad selection of categories, such as:

• Popular products
• Recent products
• Special
• Best seller
• Most viewed

TrippShop prominently shows images of the product and indicates whether something is out of stock or on sale. Item ratings are displayed alongside the name and price with ‘Add to Cart’ and ‘Heart’ buttons for shopper convenience. 

At the bottom of the page, visitors can sign up for email updates, get redirected to the brand’s social networks, and see payment options.

TemplateMonster Fashion Website Themes

The fashion themes on TemplateMonster are search engine-friendly, responsive, and perfectly suited for brands selling shoes, jewelry, and accessories. 

Craze by Thementic

Source: TemplateMonster.

Craze is a Shopify theme that’s fully responsive, SEO-friendly, and offers multi-language support. It has three distinct layouts — with unique structures, styles, and color themes — that eCommerce designers can use to build a professional fashion store.

Craze has a neat and mobile-friendly navigation menu at the top, which includes a search bar.

Fallin by CodeZeel

Store: TemplateMonster.

Fallin is another responsive, SEO-friendly template that offers cross-browser compatibility, multicurrency support, and social media follow links. 

With multi-language support, shoppers can find the language option next to the product search bar. Products are displayed in either a grid or list format. Fallin provides blogging, shopping cart, and wishlist functionalities.

Her by RubikTheme

Store: TemplateMonster.

Her is a Shopify theme that’s designed for desktop and mobile devices, allowing brands to display their products across a variety of screens. It supports multiple currencies.

One of the great advantages of the Her theme is its abundance of page style templates. This template uses the lazy load effect, which can help reduce the website’s loading time.

Shopify designers can add a customer Reviews or testimonials section for social proof, encouraging shoppers to make more purchases.

KarDone by ZEMEZ

Source: TemplateMonster.

KarDone is a customizable Shopify template that offers ready-to-use stores for particular businesses, including fashion brands. KarDone’s visual builder allows users to create a layout by adding and reordering sections. 

Professional Shopify designers can craft user-friendly navigation menus and add search forms to help customers find the items they’re looking for. 

Furthermore, due to KarDone’s multilingual and multicurrency functionality, eCommerce websites built on the theme can reach wider audiences.

Styler 2 PrestaShop by RockThemes

Source: TemplateMonster.

With six layouts, the Styler 2 template provides multiple options for home page creation! This responsive, retina-ready fashion website design layout displays products across all devices.

In addition, Styler 2 has an online chat function, which is useful for engaging and building trust with customers.

ThemeForest Fashion Website Themes

Many of the following ThemeForest website templates are meant for fashion as well as various products like furniture and makeup. 

AhaShop by ThemeMinWP

Source: ThemeForest.

AhaShop is a translation-ready, SEO-friendly template that’s compatible with WordPress and WooCommerce. It’s best suited to small to medium-sized businesses looking to establish an online store quickly.

On top of Quickview and Compare features for enhanced convenience, AhaShop allows interested visitors to sign up for newsletters.

Cerio by wpbingo

Source: ThemeForest.

Cerio is a responsive, user-friendly theme for WooCommerce and WordPress that boasts optimized mobile and desktop layouts, offering various store design possibilities. 

It features 12 pre-made homepages, but an eCommerce designer can create layouts tailored to a fashion brand.

Cerio offers the following features:

• Live Search;
• Product Quickview;
• Product Countdown;
• Advanced Variant Swatches;
• Newsletter Popup, etc.

This template also allows users to choose from list, grid, or masonry blog layouts.

Rey by ReyCommerce

Source: ThemeForest.

Rey is a flexible, SEO-friendly WordPress theme that comes with a variety of features. It leverages the Elementor page builder, which helps designers create unique layouts. Rey is also compatible with WooCommerce.

Rey offers layouts for product pages and galleries and includes a Quickview feature that allows shoppers to check out product information without leaving the shop catalog.

Shopwise by KlbTheme

Source: ThemeForest.

The Shopwise website template supports WordPress and WooCommerce, enabling designers to set up an online shop. It offers several built-in layouts.

Shopwise is perfect for eCommerce business site owners without extensive coding experience! It includes a mega menu and supports product tabs and categories.

There may be an abundance of layouts for eCommerce fashion websites, but here are a few tips to select the ideal theme.

Tips for Choosing the Right Template:

Select Templates Based on Branding and Products.

The right template aligns with the business’ brand and the type of fashion products. It reflects a company’s reputation and culture to online shoppers.

Prioritize User Experience (UX) and Ease of Navigation.

Web designers prioritize ease of navigation, enabling customers to quickly find the items they need. They consider layouts to streamline the shopping experience.

Check Template Demos and Reviews Before Purchasing.

Always check demos and read reviews before selecting the template that’s best suited to the business’ needs.

Apply Website Themes to Create Fantastic Layouts

An effective fashion eCommerce website is more than just a digital shopfront — it enables a business to establish a strong online presence. 

Creating a compelling, responsive, and navigable website that showcases fashion products enhances user engagement and drives conversions.

Various eCommerce fashion website themes help businesses create visually appealing, user-friendly online stores. The right template lays the groundwork for long-term success, allowing fashion brands to stand out and thrive online.

This blog was updated on February 17, 2025.

Frequently Asked Questions About eCommerce Fashion Websites

Is web design the same as coding?

Website design isn’t the same as coding. Web design centers on visuals, including layout, color schemes, typography, and user experience (UX). In contrast, coding involves writing the code that brings web designs to life, using languages like HTML, CSS, and JavaScript for front- or backend development.

Is web design still in demand?

Yes, web design is still in demand. As more people rely on the Internet to search for information and products, the need for skilled web designers continues to grow. Many companies partner with web design professionals who can create visually appealing and user-friendly websites.

What is virtual fashion?

It refers to clothing and accessories designed for digital environments rather than real-life wear. It encompasses items created for use in virtual or augmented reality, video games, and social media platforms.