Holiday Marketing Strategy for Digital Marketers

Halloween, Thanksgiving, Christmas, and the rest of the holidays are fast approaching. Therefore, it’s time to start thinking of creative ways to improve your campaigns using an effective Holiday Marketing Strategy.

As digital marketers, you must take advantage of key events and holidays whenever they pop up. So, you can incorporate upcoming or current festivities to boost your promotions in your marketing strategies.

Holiday Marketing Strategies for Digital Marketers

Check out the many strategies or approaches to create a more effective Holiday Marketing Strategy:

1) Use Social Media to Connect with People.

Nearly 5 billion people use social media, which is more than half the global population. 

Source: Oberlo.

Many brands continue to include social media as a crucial channel as part of their Holiday Marketing Strategy. In particular, 73% of digital marketers believe the move is “very effective” for their business. Thus, your brand can leverage the many advantages of social media as a channel. 

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Here are several notable social networks you can use for your holiday marketing campaigns:

Facebook

Facebook is a social media channel with more than 3 billion active monthly users. In October 2019, Facebook released new tools to assist businesses with their Holiday Marketing Campaigns.

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YouTube 

This is the second most popular platform behind Facebook, with “over 2 billion” users a month. Thus, digital marketers can be sure that online audiences watch hours of YouTube videos daily. 

Source: DataReportal.

Additionally, YouTube reaches the 18- to 49-year-old audience section more than Netflix or any broadcast network on mobile alone.

Instagram

Instagram has become the most significant influencer marketing channel, with 1 billion users. Notably, it hosts a fast-growing network of digital influencers who bring in millions of sponsored posts.

Because there are “64 million influencers on Instagram,” it’s one of their main channels. So many users trust and prefer endorsements from these influencers more than commercials. 

Moreover, it is probably because the public believes them to be more authentic and organic than orchestrated, as shown in Instagram Marketing Predictions.

Twitter

This is still one of the best channels to promote your business campaigns. Additionally, Twitter has a user base of 353.90 million, and millions of tweets are posted by global users daily.

Pinterest

As of 2023, Pinterest has 465 million active monthly users and has also become a popular platform for influencers. Pinterest advertisements are also excellent for boosting your Holiday Marketing Campaigns.

2) Hit Emotions, or Feels, with Your Holiday Marketing Approaches.

People think that their decisions are based purely on intuition. But, many make emotion-based decisions and later explain their choices using logical justifications. As a result, a heartfelt campaign is vital to an effective Holiday Marketing Strategy.

The objective of your marketing strategies is not to be manipulative. Instead, digital marketers must concentrate on appreciation and giving back to their community while aligning their efforts with a specific holiday. 

For instance, you can tap into holidays where audiences focus on goodwill and being with family for Thanksgiving. A similar holiday is Christmas, which is known for the spirit of giving, so you can work with these approaches for your marketing campaigns.

Additionally, digital marketers can use these tips to further improve their campaigns.:

• Decorate your website theme to match the holiday.
• Change your eCommerce page or store colors and designs to festive and entertaining ones.
• Use visuals and messaging related to the holiday.
• Add product placement to all media.

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3) Host Holiday Special Offers, Giveaways, and Contests.

Gifts and competitions are straightforward but effective ways to get new followers and generate excitement for a future event with your followers. 

For instance, you can easily take advantage of your target audience’s excitement for the approaching holidays. Then, you can draw attention to your brand through holiday-themed personalized giveaways and special offers!

These are just a few suggestions for holiday marketing activities to spice up your campaigns:

• Posting holiday-themed content on Twitter hashtags.
• A photo caption competition on your Facebook page.
• Creative contests related to your brand, products, or services.
• Social media games for followers (with prizes).
• Holiday vouchers for small rewards for those who avail of your products or services for a limited time.
• Free additional gifts with holiday purchases.
• Gift giveaways when your social media page reaches a certain number of followers.
• Free shipping or rebates.
• Let followers upload photos of themselves using your items or dressing up for the occasion.

4) Build a Sense of Urgency and the Need to Share

Nobody wants to skip a good deal, and digital marketers can take advantage of this fact. Thus, if your business sets a time limit for a particular offer, consumers will automatically suspend deliberate thoughts of procrastination. As a result, there will be less hesitation to take action on your brand campaigns.

Every holiday marketing strategy should tap into FOMO or Fear of Missing Out. Adding a sense of urgency is also a smart way to entice your shoppers to grab your limited offers during the holiday season. 

For example, one great strategy is to add a countdown timer to your website or critical marketing channels. This reminds your customers that the clock is ticking and that they must take action immediately.

Source: AnchoredScraps.

Furthermore, you can expand your campaign reach exponentially by creating branded and shareable content with a CTA or Call-To-Action. Make it easy for your audience to learn about your business by making content more engaging so people will want to share it.

Final Recommendations

There are three things to keep in mind when preparing a Holiday Marketing Strategy:

Firstly, your campaigns must be anything but boring. All your approaches must be straightforward, exciting, fun, and engaging. Otherwise, your brand’s holiday campaigns will be lackluster and dull.

Additionally, digital marketers must stay ahead of the times. Often, the months of September and October are crucial to the entire execution stage. You can even plan ahead for your Valentine’s Day digital marketing as needed. 

You must prepare to capture your target audience’s interest before the holiday noise. For example, launching a new product or service with exclusive deals is more effective in the middle rather than at the end of the year. After all, your audience still has the money to spend before the holiday season.

Lastly, you can seek professional assistance from Digital Marketing Experts. They can help you effectively move forward and maximize your audience engagement during the holidays. 

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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