Quick, Easy Tips to Elevate Your Local SEO

When trying to find what you need, such as a local souvenir store or meat shop, the first thing you usually do is to open your Google or Bing Maps. By searching for what you want or what’s nearby, you’ll get suggestions. Chances are, you’ll choose whatever’s at the top of the list. For business owners, this simple action can drive new customers to their front doors. 

To ensure visibility in local searches, companies need to claim their business profiles on Google or Bing platforms first. That way, they can update their location, operating hours, and products or services to appear in vital “near me” searches.

This so-called strategy is actually part of Local Search Engine Optimization (SEO). 

Local SEO is vital for brick-and-mortar shops and businesses with physical locations. Business owners can tap into the population of nearby potential customers, increasing organic traffic.

Fortunately, they can also partner with a trusted company that provides quality local SEO services to achieve their desired goals and objectives.

Hubspot revealed that 97% of individuals learn more about a local business online than any other platform. This proves that tapping into local search is a powerful strategy for businesses that yields real results.

Thus, if your business isn’t optimized for local SEO, you could miss out on potential opportunities in your area.

So, you can benefit from a list of easy tips to elevate your local SEO. 

Quick, Easy Tips to Elevate Your Local SEO

According to Must-Know Local SEO Statistics, 46% of Google users have local intent searches. Therefore, by utilizing the right local SEO tactics, you can reach specific customers based on your location, neighborhood, or community.

Here are quick ways to improve your local SEO:

Claim and Optimize Your Google Business Profile

Previously known as Google My Business, a Google Business Profile (GBP) is a vital asset for local SEO. According to PR Newswire, a verified Business Profile gains an average of 200 clicks or interactions monthly. 48% of these are website clicks. Hence, claim and optimize your GBP listing. 

A local SEO services company can accomplish this by doing the following:

• Searching Your Name, Address, and Phone Number (NAP). Visit the Google Business Profile page and check if your business’ name is unclaimed. If not found, you can set up a Google business account, or if the name exists and is unclaimed, follow the instructions provided.
• Providing Accurate Data. Local SEO experts can input accurate business details, such as your contact number, address, and location. 
• Verification. Enter the verification code sent by Google to confirm ownership.

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Implement Local Keywords and Phrases

Location-specific keywords and phrases are critical, as they can target customers with local intent. 

According to Semrush, 46% of users search for local businesses. Therefore, businesses can conduct local keyword research to effectively target nearby customers who are looking for products or services similar to yours.

Here are the steps to conducting successful local keyword research:

Identify Your Core Term

As your main keyword, your core term is directly related to what you offer customers. For example, if you’re in the real estate industry, your core term will be “real estate.” Meanwhile, if you run a diner, perhaps it will be “restaurant” or “coffee.”

However, these are often highly competitive keywords, meaning a lot of people are also trying to rank with these types of general or common keywords. 

Expand Your Core Term With Modifiers

A modifier makes your main keyword more specific, so it becomes less competitive and easier to rank for. Following from the earlier example, as a seller of real estate properties, you can choose the keyphrase “affordable real estate.” 

Add Your Location

Location-based keywords make your business visible to local customers. You can choose to add the name of your town, state, or community. For instance, if your real estate company is targeting Miami homebuyers, you can use the keyphrase, “affordable real estate in Miami.”

Organize Your Keywords by Search Intent

Search intent describes the user’s goal behind a search query and comes in three categories:

• Commercial. Also known as high intent or transactional. Here, a user is ready to take action, such as buying a product or service.
• Informational. A user wants to learn more, consider options, or look for answers to their queries. 
• Navigational. A user wants to visit your site.

Organizing your keywords based on search intent makes it easier to determine when to use them. For example, if you want a customer to purchase your product, a local SEO company can incorporate relevant keywords with commercial intent into high-performing campaigns. 

Optimize Your Website for Mobile

Mobile devices are responsible for more than half of global website traffic. Thus, a majority of people worldwide use them to search.

Source: Statista.

SEO Statistics for 2024 revealed that 76% of smartphone users who make searches for something nearby visit a shop within a day. This indicates that optimizing your website for mobile is also vital to elevate local SEO.

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Here are the tips for making your website mobile-friendly:

• Use bigger and easy-to-read fonts;
• Ensure that your website loads quickly (at least three seconds);
• Optimize images and copy, and
• Use an intuitive User Interface (UI) for an excellent User Experience (UX).

Build Local Citations and Backlinks

Businesses can partner with a trusted local SEO services company that implements robust link-building strategies. Proactive local link-building helps businesses establish a stronger online presence to outrank competitors in search results.

Here’s how to get high-quality backlinks:

• Craft and publish compelling content on your website.
• Do guest blogging, especially on websites with high domain authority.
• Engage with local social media influencers and encourage them to link back to your site. 
• Connect with local influencers via email and get them to link back to your site.

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Local citations can also help businesses gain visibility online and improve search results rankings. 

In fact, the Local Consumer Review Survey 2024 revealed that 36% of people surveyed check two review websites before transacting with local businesses. Meanwhile, 41% of participants use three or more.

Here’s how to build local citations:

• Get listed with data aggregators (ex. Foursquare, Infogroup, GPS Network, etc.);
• Submit a verified Name, Address, and Phone Number (NAP) to core sites (ex. Yelp, Facebook, etc.);
• Submit your NAP to local and industry-specific sites (ex., TripAdvisor, Realtor, etc.), and
• Implement unstructured citations (Reviews, Press Mentions, Localeze, etc.) 

Create Location-Specific Content

Based on Content Marketing Statistics for 2024, organic search is responsible for 51% of content consumption. This figure is a clear indication that many users turn to search engines to get information and solutions. 

As a result, content creation is crucial for ramping up your local SEO strategies.

A local SEO services provider can help publish content that focuses on attracting local audiences, such as industry news, events, and other educational or informative content. 

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Engage With the Local Community and Online Reviews

According to Trustpilot, 64% of customers prefer to buy from a responsive company rather than one with a perfect rating. Therefore, engaging with the local community and responding to reviews can influence customers’ purchasing decisions.

By participating in your local community, you can earn a reputation and foster relationships. Consider hosting an event, volunteering, or partnering with a non-profit organization.

Also, whether it’s positive or negative, it’s necessary to respond to feedback promptly and professionally to build trust with customers. By listening to their concerns, you show them you care.

Here are a few tips to consider when responding to reviews:

• Respond promptly;
• Offer solutions to their issues;
• Always thank customers for leaving reviews, and
• Lay down your commitment to improve your product or service.

Monitor and Analyze Your Local SEO Performance

Local Search Engine Optimization prioritizes the transformation of the customer journey. As a matter of fact, 66% of marketers use local SEO to drive conversions and revenue, according to Compelling Local SEO Statistics.

Hence, it’s also crucial to determine if your local marketing efforts are gaining traction. A local SEO services company can analyze your campaign performance to identify which strategies are and aren’t effective. They utilize tools such as Google Analytics 4, Semrush, and Ahrefs. 

Elevate Your Local SEO to Achieve Even Greater Success

A strong local SEO presence can attract nearby customers, boost website traffic, and drive business growth. A local SEO services provider can utilize plenty of quick, easy tips to boost your brand reach to ensure that all your marketing efforts result in better sales and revenue. 

If you’re looking for an affordable Local SEO company that also provides scalable results, consider working with an experienced digital marketing provider in the Philippines. Their in-depth knowledge of local SEO practices can elevate your current strategies for long-term success.

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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