Strategies to Skyrocket Your Google Local Ranking

An excellent method for enhancing a business’ discoverability is local Search Engine Optimization (SEO).  The best and most affordable local SEO service providers leverage a variety of strategies to improve their Google local ranking performance and get more qualified leads.

Nearly half of searches are local, which is a testament to the fact that the majority of consumers online have local intent. Therefore, local SEO tactics are essential if you want to get your customers in the door as soon as possible. 

Source: Forbes.

Understanding Google Local Ranking

Search Engine Optimization is necessary for reaching a broader audience, while local SEO is critical for getting the attention of potential customers in a specific area. It’s instrumental for quickly gaining the attention of locals who need your products or services.

For instance, a family-run pizza restaurant can target the search term “best pizza near me” via local SEO. Upon entering this term in a search bar, Google will provide interested searchers with a list of nearby pizzerias with mouthwatering options. Of course, this can prominently include said family restaurant. 

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That’s the power of Google’s local rankings, which is crucial for business success.

There are three core factors when identifying what businesses to rank on local search results: relevance, proximity, and prominence.

Google’s Three Core Local Ranking Factors 

Relevance

Google connects users to the businesses that are most relevant to their search queries. Thus, optimizing your company’s Google My Business Profile is critical to ensure discoverability. This information should include the following:

• Clear Category Selection. Local SEO service providers can specify your business type.
• Compelling Description. Showcase what makes your business unique and what kind of products or services you offer via a written description.
• High-Quality Photos. Provide eye-catching photos to attract potential customers, such as your business’ location and visuals of your product or service. 

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Proximity

Google prioritizes nearby businesses based on customers’ search queries. According to Semrush, the local search term “open now near me” skyrocketed a staggering 400% from 2019 to 2021. This means that there’s a significant number of customers looking for businesses to visit right away. 

Therefore, it’s vital to include an accurate location or address on your Google Business Profile.

Prominence

Google also considers how well-established and known your business is within the local community. This can be influenced by factors such as:

• Positive Customer Reviews. Your Google Business profile features positive reviews from your satisfied customers.
• Industry Recognition. You can list awards, active community involvement, or mentions in local publications on your business profile.
• Backlinks. Your business website is linked to other relevant sites with significant online authority and credibility.

Why Google Local Rankings Are Important for Your Business

The primary purpose of the Google local ranking is to ensure that the relevant businesses appear in search results whenever people look for products or services.

According to PR NewsWire, 76% of people do local searches online before visiting a nearby business. As a result, if your business achieves high local rankings, you can grow your customer base while increasing revenue.

Local SEO experts can provide you with the following benefits:

Increased Visibility

Four in five consumers perform search queries with local intent, according to Must-Know Local SEO Statistics. High local search rankings can get your business in front of potential customers. 

The best and most affordable local SEO services provider will ensure that your business is among the first results seen on local search results. Thus, collaborating with local SEO specialists increases the chances of customers finding your business. They also have the expertise to do local SEO for multiple locations if your business has more than one branch.

Drive Local Foot Traffic and Sales

According to the Local Consumer Review Survey, 98% of consumers turn to the Internet to learn about local businesses. 

So, if your business is shown to be close to a searcher’s location, you can drive local foot traffic and sales from them. People who are actively looking for what you offer and in close proximity to your business are most likely to make a purchase. 

Boost Credibility

Based on recent Online Review Statistics, 93% of users reported that online reviews impacted buying decisions. Therefore, a complete Google Business Profile with positive reviews builds trust with potential customers. 

By ranking prominently in local searches, you can show that you’re a reputable and well-established business. 

Competitive Advantage

Online visibility is crucial to attracting more customers and gaining a competitive advantage. WebFX revealed that 71% of small businesses have a website, while 28% do not. Therefore, the digital landscape may be growing increasingly competitive, but ranking well in local searches gives you a significant edge. 

Strategies to Skyrocket Your Google Local Ranking

Experienced local SEO service providers can help you improve your local ranking on Google. These strategies can drive traffic to your business site and, at the same time, boost customer conversions.

Here are the best practices recommended by local SEO experts:

Optimize Your Google My Business Profile

Start creating a profile on Google My Business. Ensure you completed the required data for your profile. This includes your:

• Business name;
• Business category;
• Exact address;
• Phone number;
• Website address, and 
• Operational hours.

In addition, make sure you also add high-quality photos and opt for eye-catching images.

Source: Publer.

Optimize Your Website for Local SEO

Google, nowadays, ranks and indexes mobile-friendly websites. According to Statista, 58.67% of global website traffic comes from mobile accounts. Local SEO experts can make sure your website looks good on a variety of devices — desktops, tablets, and mobile — to avoid poor user experiences.

Moreover, Google uses keywords to determine which sites to rank. If you’re working with affordable local SEO services, they usually add valuable keywords and phrases people type into search engines. Therefore, it’s critical to choose relevant keywords that best describe your business and add them to your website. 

Also, content writers are adept at avoiding keyword stuffing while prioritizing readability. Lastly, local SEO experts ensure your information is consistent across the Internet, from your Google Business Profile to directory listings pages and social media platforms.

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Build Strong Local Citations and Backlinks

Backlinks are among the top ranking factors on Google, according to SEO Statistics for 2024. As a result, web pages with more referring domains get more traffic. It’s a sign of authority and it’s an effective way to improve your local ranking.

There are several ways to build a strong backlink profile, such as:

• Partnering with other businesses that serve similar customers as you;
• Sponsoring local events (you can check the “Sponsors” page on relevant websites);
• Asking the local press to write a story about your business and link it to your website, and
• Investing in guest blogging for other local businesses.

Encourage and Respond to Online Customer Reviews

Of course, online reviews are vital to local ranking, and authentic reviews can help convince potential customers to do business with you. By collecting and responding to customer reviews, you can increase your prominence, enabling Google to rank your business in more search results pages.

Businesses have higher chances of generating positive reviews if it:

• Provides quality service or work to customers;
• Asks customers to write reviews, and
• Offers incentives or discounts to customers to leave reviews on your dedicated site or social media pages. 

Enhance Your On-Page SEO Using Content With a Local Focus

Businesses can implement a content marketing strategy that focuses on local audiences. For instance, brands can partner with affordable local SEO services to create keyword-optimized content for publishing on their website. 

When creating content, opt for keywords that target your business location. This gives your business extra opportunities to rank on relevant search results pages.

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Monitor and Analyze Your Performance

Tracking your rankings, clicks, and conversions can help you identify areas for improvement and assess the effectiveness of your local SEO efforts.

Professional SEO service providers can use Google My Business Insights to check your business’ performance in local search results. They can also utilize Google Search Console or third-party rank-tracking software to monitor your position for relevant keywords. 

They can even examine your website analytics to determine how much traffic is coming from local searches and evaluate which pages are performing well.

Engage with the Local Community

Google’s algorithm will consider factors like your business’s reputation and local community involvement. Consider joining local business associations to build relationships and improve visibility within your area! Sponsoring or participating in community events can also boost brand awareness and contribute to a positive reputation.

Additionally, consider creating and distributing blog posts, articles, or social media content that highlight your local community.

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Conclusion

Dominating the local market requires powerful, cutting-edge strategies. Improving your Google local ranking is essential to attract local customers who are eager to discover your business. 

The best and most affordable local SEO services in the Philippines can implement the best strategies to refine your marketing approach while putting your business at the forefront of local searches.

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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