Email Marketing Tools for All Your Advertising Needs

Emails are instrumental in reaching out to potential customers. Expert email marketing services use a variety of helpful tools to boost your campaigns’ Click-Through Rates (CTR)!

The number of global email users is set to reach 4.48 billion in 2024, according to Statista. With such a large user base, professional email marketing experts can manage your campaigns to significantly improve your brand reach. 

What Is an Email Marketing Tool?

Many people rely on emails, and billions are sent and received daily. Thus, email is a key marketing channel that allows advertisers to foster strong relationships with potential customers.

Source: Oberlo.

Email marketing tools perform a variety of functions, such as creation, sending, testing, and reporting. For instance, email marketing services can use a tool to send brand messages via a curated mailing list, resulting in greater audience reach.

Some examples of critical email tools include:

• Email Service Providers (ESPs), which work alongside other software or tools that cater to your email marketing needs;
• Subject line generators, which craft email subject lines for your brand messages, and
• Bulk email verification tools. They remove wrongly typed or invalid email addresses from your mailing list.

Email remains one of the top channels for advertising your business. In fact, email marketing campaigns allow for a larger concentration of information than social media posts. In that regard, segmenting your email lists and personalizing your messaging to increase conversion rates is easy.

Email marketing allows your business to make its mark on potential customers — both loyal and new subscribers. Thus, your email marketing campaigns are instrumental in becoming a consistent presence in your audience’s inboxes.

Top Email Marketing Tools

HubSpot

HubSpot offers a variety of marketing-related products, such as Free Email Marketing Tools. It allows marketers to create personalized marketing emails!

HubSpot’s email editor is a user-friendly drag-and-drop tool with templates ready for optimization. In addition, its free version offers Customer Relationship Management (CRM) integration, so you can add relevant information to your emails via personalization. 

Overall, HubSpot’s features make it an excellent fit for smaller businesses or rapidly growing organizations that need scalable solutions.

Klaviyo

Klaviyo is an email marketing tool that focuses on delivering personalized experiences. It can be seamlessly integrated into Shopify and WooCommerce. Thus, it’s an excellent choice for eCommerce businesses while being an overall essential marketing automation tool.

Here are some of Klaviyo’s key features:

• Detailed customer segmentation;
• Email automation;
• Reporting and analytics;
• Integrations with eCommerce platforms and other tools, and
• Dynamic content and product recommendations.

Another great thing about Klaviyo is that you can immediately add your business’ branding and designs to emails! An email marketing expert can pick colors, logos, and links that best fit your brand. That way, it’s easy to create Klaviyo newsletters to inform subscribers about the latest updates. 

Get in Touch With Graphic Designers Who Can Craft
the Perfect Email Layouts for Your Brand!

MailChimp

MailChimp is one of the top email marketing tools today. This easy-to-use marketing and automation platform is popular for users who want to create compelling brand messages. The platform also handles email scheduling and mailing list organization.

Also, developers can easily integrate MailChimp into WordPress and connect it to Gravity Forms! 

Here are its features:

• A drag-and-drop email editor;
• Social media marketing;
• Pre-designed email templates;
• Audience segmentation;
• Marketing automation;
• Reporting and advanced analytics;
• Audience management;
• Integrations with various apps and platforms, etc.

ClickFunnels

ClickFunnels is a superb email marketing solution for promoting your business. Digital marketers mainly use this tool to create different types of sales funnels that invite conversions, including the following:

• Sales funnels;
• Opt-in funnels;
• Webinar funnels, and
• Countdown funnels.

ClickFunnels is also an excellent email tool that simplifies the creation of brand messages! It even offers email marketing automation within its funnel builder and integration with payment processors, CRMs, and other advertising tools.

The tool can create websites, eCommerce stores, landing pages, and blogs!

ActiveCampaign

ActiveCampaign’s email marketing platform is easy to navigate and practical. As a comprehensive marketing automation platform, it’s an excellent investment for many businesses. 

In addition to email marketing, ActiveCampaign handles:

• Marketing automation;
• Omnichannel marketing;
• Content creation;
• Audience management;
• CRM;
• Landing pages, etc. 

ActiveCampaign allows email experts to segment mailing lists to target key audience demographics. This makes sending personalized email campaigns easier! In addition, this tool is easy to integrate with various third-party applications and services.

Our Virtual Assistants Can Help Manage
Your Email Marketing Campaigns!

GetResponse

In addition to being an excellent all-in-one marketing platform, GetResponse is a perfect email tool for small or new businesses! Its simple interface allows users to:

• Create automated campaigns;
• Allocate contacts;
• Send email blasts;
• Create forms;
• Conduct A/B testing;
• Track subscriptions, etc.

GetResponse also offers landing pages, webinars, and CRM.  The platform provides support via live chat, phone, and email. 

Zoho

Zoho Mail allows users to create the perfect marketing emails by arranging text and images as needed! The tool even allows users to save previous emails as a template within its Library.

Aside from customizable templates, here are Zoho’s other features:

• Email campaign automation;
• Audience segmentation;
• Integration with other Zoho apps and third-party services;
• Integration with its comprehensive CRM platform, and
• Reporting and analytics.

Mailercloud

Mailercloud is an advanced and feature-rich email marketing tool that allows businesses to create, manage, and track email campaigns. This comprehensive platform is engineered to enhance the efficiency of email marketing through a variety of features like:

• AMP emails;
• Contact tagging;
• A drag-and-drop builder;
• Contact list segregation;
• Personalization;
• Automation, and
• Integration with other platforms.

One of Mailercloud’s key highlights is its user-friendly interface, simplifying the email design process. With this tool, email marketing experts can craft professionally designed campaigns! Thus, you can craft compelling brand messages that captivate subscribers and grow your mailing lists.

The Mailercloud platform stands out due to its simplicity and effectiveness. It’s suitable for businesses aiming for rapid growth. No matter the size of your business, Mailercloud can cater to your needs and streamline your email marketing efforts!

Hire Email Marketing Experts to Manage Your Campaigns for Success Today!

Email is one of the top channels for promoting your business online. It can be used with other digital channels to boost brand exposure to your desired audience!

Professional email marketing services use a wide variety of tools, especially ones that fit your brand’s unique needs, to spread your brand message to potential customers. Thus, businesses can hire email marketing experts who are experienced in leveraging email tools for success!

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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