Website Builder Platforms: Our Top Four Picks

Having a strong online presence is critical for business, and one of the best ways to build that presence is by using website builder platforms. These allow individuals and business owners to create sites without the need to learn advanced coding skills.

Your Website as a Foundation for Your Online Presence

Top Website Statistics revealed that over 71% of businesses have their own website. This indicates that companies have realized that online visibility is critical for reaching a broader audience. 

Moreover, building a digital presence will continue to be vital in the future, driven by the steadily growing popularity of online commerce and remote work.

Things to Consider Before Choosing a Site-Building Platform

Now, before diving into the best platform for building your dedicated site, it’s essential to examine the following factors first:

Your Needs

Consider the features you require based on your original purposes for creating a website, and ensure that your choice fits your business requirements, which can be any of the following:

• A blog section;
• A reservation or booking system;
• Contact forms;
• Services pages, or
• Chat features.

If you’re uncertain about what you want, consider checking your competitors’ websites for inspiration.

Growth Options

Moving to a different platform can be costly. Thus, as your business expands, consider a site builder that’s definitely capable of handling your growing needs.

Budget

Lastly, it’s vital to consider how much you’re willing to spend on your site builder. If you’re on a limited budget, pick the platform that provides most of what you need, especially if you’re a business that’s just starting out.

The Top Four Website-Building Platforms on the Market: Our Picks

There are currently over 1.1 billion websites on the Internet and counting. In addition, new websites are created every second, giving you more reasons to create your own to keep up with the growing trend. 

Fortunately, you can collaborate with a reliable web design and development company that can build your business site.

Source: Siteefy.

Here are our top recommended website builder platforms:

WordPress

WordPress remains the most popular website-building platform in the world, with many websites using WordPress as their Content Management System (CMS). 

Since it’s open source, you’ll have complete control over the website. But, technical expertise from a trusted WordPress website design company can maximize its potential.

Wix.com

Wix is another well-known cloud-based site builder platform with 45% of overall website builder market shares, according to Small Business Website Statistics. 

The platform features a drag-and-drop interface, making it easy for even beginners to design a custom website. It also offers hundreds of professional apps that can be integrated for marketing and eCommerce, among others. 

Shopify

Shopify is another conventional eCommerce site builder designed specifically for online stores. According to Shopify Statistics, this platform empowers over 5.23 million businesses as of 2024, with an average of 2.1 million daily active users. 

Weebly

Weebly is another easy to use website-building platform with tons of great designs, powering over 50 million sites worldwide. It features an amazingly crafted page builder that allows you to edit your website without any coding skills.

Our Recommendations

After analyzing these platforms’ features, benefits, and limitations, our web design and development experts have identified which platforms are suitable for your needs and goals: 

WordPress gets our top pick based on the features it offers. Also, it’s an excellent choice for beginners as well as small business owners. 

Wix is another ideal choice for small businesses, especially if you’re seeking an easy-to-use platform with plenty of customizable templates and features. 

Shopify, on the other hand, is the best choice for businesses focusing on online sales, while Weebly is recommended for blogging.

You can even hire dedicated developers to expand the website’s functionality as your business grows, whichever platform you choose.

Future Trends 

The web development landscape is rapidly evolving due to technological advancements and shifting user demands. Here’s a glimpse into the future trends that are reshaping the industry:

AI-Driven Design Tools

Artificial Intelligence (AI) is transforming website development through automation. These tools can recommend layouts, color schemes, and content placements tailored to user preferences. Thus, they enhance efficiency and creativity, resulting in more attractive websites.

Mobile Optimization

Mobile optimization is becoming a top priority for website development experts. With Google’s recent August Core Update, websites should be fully responsive, delivering a seamless user experience across all devices. 

Integrated eCommerce Solutions

eCommerce capabilities are essential for businesses looking to sell their products and services online. Website builders will likely offer more robust and integrated eCommerce solutions that will simplify the process of setting up and managing online stores.

This includes the following: 

• Advanced shopping cart features;
• More payment gateway integrations, and
• Advanced inventory management systems.

Personalized User Experiences

Personalization is a key driver of user engagement. Future website-building platforms will leverage data and analytics to create personalized user experiences. The following strategies are implemented based on user behavior and preferences:

• Dynamic content;
• Tailored recommendations, and
• Personalized marketing strategies. 

Enhanced Security Features

Security is also a primary concern for website owners. Emerging site builders will prioritize security by offering built-in features to protect sensitive data and maintain user trust.

Among the security features are:

• Secure Sockets Layer (SSL) certificates;
• Regular security updates, and
• Advanced threat detection mechanisms. 

Choose the Right Platform for Your Business Needs!

The best website builder aligns with your goals and enhances your online visibility. It’s vital to evaluate the options based on your unique requirements to help you achieve the website you envision. 

As a result, you can create a stunning, functional website that meets your needs and delights your audience.

Make your vision a reality by choosing the best platform for your business.

Partner With Reliable Web Design Services Today!

This article was updated on November 8, 2024.

Frequently Asked Questions About Website Builders

What are other website builder platforms that might be suitable for small businesses?

Small businesses can also utilize Squarespace and Webflow because of their ease of use and customization features.

Are website builder platforms secure? 

Most platforms offer security features, such as SSL certificates and frequent updates. However, the overall security largely depends on your maintenance and plugin choices.

Do website builders provide mobile optimization? 

Most website builders offer mobile-responsive templates that automatically adjust to different mobile screens. But, it’s essential to test on various devices.

About Adam Tan

Adam is a charming geek who loves his family's Siberian Husky, enjoys the occasional night out with friends and, most of all, lives and breathes new trends and updates about the web and its technicalities. If you want to stay updated with changes or new trends on the web or learn about the technicalities that are involved, he's your guy. He's capable of writing cheesy stuff as well, but he'd rather stick with the manly stuff.

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