Google March 2025 Core Update: Impact on Rankings Now

Google released the first core algorithm update of 2025 which is expected to complete in two weeks. Find out what’s new in the March 2025 Core Update. 

Released on March 13, 2025, Google March Core Update is set to change the search algorithms again. This latest update is designed for users to receive relevant and authoritative content. Moreover, this can impact your website rankings, as Google re-evaluates content based on the E-E-A-T (Experience, Expertise, Trustworthiness, Authority) principle.

What Does This Mean for SEO Experts?

The March 2025 Core Update introduces several critical changes to Google’s ranking systems, reflecting evolving priorities in search:

Advanced E-E-A-T Principle Assessment

Experience now holds greater importance, especially for YMYL (Your Money, Your Life) or informative content. Google algorithms better identify content created by individuals with verified and trusted real-world expertise. This includes content with case studies, testimonials, and author bios and bylines detailed credentials to validate expertise.

AI Content Transparency

Google also enhances its ability to detect low-quality AI-generated content. Websites that use AI (Artificial Intelligence) tools are required to disclose this in meta tags or show clear and concise human oversight to avoid penalties. This includes editing, proofreading, and data fact-checking.

Multimedia Prioritization

Google focuses more on engaging, multi-format content as well. Websites or pages with high-quality video, interactive content or immersive media (e.g., 3D models, AR, etc.) may see significant ranking boosts.

Spam-Fighting Upgrades

Spam update already rolled out last December 2024, which applies globally and to all languages. The new 2025 core algorithm offers improved detection of “parasite SEO” and scaled content abuse, such as spammy subdomains hijacking authoritative sites.  

Interaction to Next Paint (INP) as a Core Web Vital

INP now replaces First Input Delay (FID) as a key user experience metric. This measures the time between a user’s first interaction and the page’s visual response. Thus, scores under 200 milliseconds are critical for ranking.

What to Do if You’re Hit?

Google didn’t share any specific advice for the March 2025 core update. But, if your website is hit with this new algorithm. Similar to August 2024 Core Update, here’s what you can do:

• Focus on quality content that provides valuable insights to your audience.
• Demonstrate your expertise and showcase your credentials that reflect your profound knowledge.
• Maintain trustworthiness and ensure your site is free from deceptive practices. 

Conclusion

As a bottom-line, the latest core update is still focusing on user-centric content, AI transparency usage, and technical excellence. Align with these priorities to improve your ranking and get found by your target audience easily. Keep your marketing strategies up-to-date with a trusted digital marketing agency partner in the Philippines to elevate your business.  

About Jalou Batilong

Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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